Making Sense
It’s easy to moan about business and how it affects the environment, isn’t it? And to some extent it makes you feel included, since it’s something most people have something to say about. But how many of us actually understand what it means to run a business? I didn’t until yesterday. I met up with a friend of mine who owns his own business and fired a few questions at him: what I heard made me realize just how ignorant it’s possible to be, even when most of these answers are obvious things which you really should have known. Click on eniginpartner and scroll down to see Enigin’s take on all this. The company produce a wide-range of energy-saving gadgets and solutions, and although all these things are focused on businesses, you could do a lot worse than mine this for information.
So this is what my friend said to me at the end which struck me: he’d cut down on flights, but couldn’t cut down completely; that was impossible, of course, and he was already fighting a loosing battle having to explain to people that he wasn’t going to take a flight to Scotland when he could drive instead. And there it is people: it isn’t only about the whole energy-saving thing. It’s about doing it without antagonizing all your colleagues. And not just colleagues–potential customers who are the life blood of a business. Alienate them and you have a big problem on your hands. Which is why, I suppose, so many people in business are struggling with these thorny issues.